super sweet,

one-of-a-kind

digital design

now with

Personality!

super sweet,

one-of-a-kind

digital design

Projects

threadmeup.com

ThreadMeUp

Role:
branding, UI & visual, front-end
Platform:

As Creative Director of this Chicago startup, I designed and developed a colorful brand and outstanding web experience.

View Project Visit Live (Beta) Site
socialcrunch.com

SocialCrunch

Role:
UI & visual
Platform:

I designed interfaces that make this Chicago startup's addictive social data collection experience appealing and enjoyable to users.

View Project
huddlepass.com

HuddlePass

Role:
branding, UI & visual
Platform:

I designed a community platform for this Chicago-based sports startup that attracts and engages fans and readers with tailored content.

View Project
life.is

Life.is

Role:
branding, UI & visual
Platform:

I set out to brand and design this Vancouver startup's web platform so it would inspire positive changes to urban lifestyles.

View Project

OverDog

Role:
UI & visual
Platform:

I designed the interface for this Chicago-based app's portal to connect professional athletes with their fans through online gaming challenges.

View Project

And more! (dribbble)

Role:
Point guard
Platform:

I do a lot of animated shots to show off motion based concepts and custom interactions.

View My Shots

Profile

I create things that surprise and delight people. That feel unique, personal, and genuine.

I always ask myself whenever I'm designing anything, will the people this is for actually care about this? And if the answer is no or maybe, then I need to make it stand out more, and deliver a message that hits closer to home based on who they are. And that takes much more than a clean, usable interface™.

It takes empathy for all kinds of people, and inspiration drawn from them. It takes creative firepower to find the voice those people will hear over all the others. And to execute from this, it takes sharp production skills and intimacy with the needed tech. These are what I've always worked to develop.

Being passionate is not a cliche, It's a dope-ass super power.

I might just be saying it because I find ways to relate my life to my childhood hero, but it's so true. Passion was what kept me making work that sucked over and over, so that I can make dope work today. And it's also what keeps me vulnerable enough to expose where I still suck to others, so that I can make even doper work tomorrow.

My little origin story

I went full-time as a designer nearly 5 years ago. I'm only 21 now, so that meant dropping out of high school. But I was all like nope, not sitting in class when I can be doing what I love. So I built my portfolio site and doubled down on clients.

By the time I was 18, I'd done well enough to peace-out of my isolated hometown and move where my first agency found me. They fed my hunger to learn everything I could from expert designers. That made me hungrier, so I moved to Chicago.

The robust skills I honed with agencies are vital, but it was side work with startups, especially becoming Creative Director of one and launching its product, where I found my focus: experiences that draw people in by being different and exciting.

oh, and you can always view my resume,
if you're into that sort of thing.

Contact

isaac@isaacpvl.com
isaacpvl
a D j

Randomly Visit

seriously it'd be dope
833 W Chicago Ave #205
616.558.5203